You know how to execute inside a system. Now learn how to build one.
Four months. Eight sessions. Four sprints. The Indaba. For senior professionals leaving corporate to build their first venture, who need to bridge corporate thinking with founder reality without losing four years to trial and error.
For the corporate operator about to become a founder.
Four signals that ETP is the right next step. If three or more sound like you, we should talk.
You have built a career inside an organisation.
Director, VP, partner level. You know how to execute. You know how to lead through systems someone else built.
You are about to build your own thing.
Stepping out of corporate. Starting the venture. The next 12 months are about identity, positioning and traction.
You sense the gap between executive and founder.
You have led teams. You have not had to make a market. You can feel the muscles you have not yet built.
You want structure, not a friend.
You are not looking for cheerleading. You are looking for the architecture that compresses four years into ninety days of focused work.
Four sprints. Eight sessions. One arc.
Each sprint builds on the previous one. You move from clarity, to positioning, to activation, to traction.
Clarity
Who you are becoming. What you are leaving. What you are building. The founder identity work that separates "consulting from your old job" from "actually starting a venture."
By the end of sprint 1, you can name the venture, the buyer, and the change you are creating in one breath.
- ·Transition diagnostic
- ·Founder identity work
- ·Vision and venture thesis
- ·The corporate-to-founder behaviour map
Positioning
Who do you serve. What specific problem do you solve. What does your named service architecture look like. How do you price based on value, not hours.
The positioning workshop is where the venture stops being a hobby and starts being an offer.
- ·Full positioning workshop
- ·Named service architecture
- ·Value-based pricing model
- ·Messaging that lands in your market
Activation
The first ten conversations that matter. The first paying clients. The patterns of selling and delivering that you will scale from. Real prospect conversations, content creation, fieldwork between sessions.
This is the sprint that tests whether you actually have a venture or just an idea.
- ·First ten prospect conversations
- ·Content production cadence
- ·First paying clients framework
- ·Sales conversation rehearsal
Traction & The Indaba
Traction review. What is working. What gets scaled. What gets cut. Then The Indaba: a stakeholder witness session where people who know your work see you positioned as your own authority for the first time.
The corporate version of you ends here. The founder version takes the stage.
- ·Traction review and decision frame
- ·What scales, what gets cut
- ·The Indaba stakeholder witness session
- ·90-day forward plan
You sit in the room with one or two stakeholders who knew your corporate self. You name yourself as the founder of this venture. They witness it. From that moment, the new identity is anchored, not just claimed.
The full architecture of the programme.
Nothing important is sold separately. The list below is what every participant receives.
Eight bi-weekly sessions
Two hours each. Virtual. Anywhere in Africa.
Transition diagnostic
Where you are coming from and what muscles need rebuilding.
Founder identity work
The internal shift from operator to builder.
Positioning workshop
Named service architecture, value-based pricing, market positioning.
Fieldwork between sessions
5·7 hours weekly. Interviews, prospect conversations, content creation.
The Indaba
Final-sprint stakeholder witness session.
90-day roadmap
Forward plan with milestones and decision frames.
Accountability tracking
Weekly check-ins between formal sessions.
Direct line to Liza
Asynchronous access throughout the four months.
I had just gotten fired and thought it would be a good opportunity to walk with someone through the transition into full-time entrepreneurship. What I got was someone who asks the best questions. I left every session having discovered my own way through her guidance. I have less fear. I feel empowered.
The next cohort opens by application. Join the waitlist.
One short note about you, what you are leaving, and what you want to build. I will reply within the week. If it is a fit, we move to a discovery call.