Meet Liza

I didn't read my way into this. I lived it.

Venture builder, executive coach, founder, mother of four boys, and a woman of faith. Fifteen years of work at the intersection of leadership, strategy, and human dignity across more than 20 African countries.

Liza Akinyi

“Behind every fund, every business model, every boardroom is a person. They are the greatest asset. And the single point of failure.”

A lesson 15 years in the making
Dearest founder,

If you have made it to this page, something brought you. A question that will not let you sleep. A business that has stalled. A version of you that you can feel outgrowing the room. Before I ask anything of you, let me tell you who I am. Not the credentials. The road.

I am writing to you as another founder. I have built things that worked. I have buried things that did not. I have raised capital with a deck and a prayer, and I have sat on the other side of the table approving capital for people who reminded me of younger me. I know both sides of this. I know the cost of both sides of this.

What follows is the long way I came to this work. Read what you need. Skip what you do not. By the end you will know whether I am the person you want in your corner.

· One

I have been the founder in the arena.

Real estate. Beauty and wellness. A modelling agency. Technology. Consultancy. Selling mandazis by the roadside. And yes, joining an MLM and convincing people they needed to eat 1,000 cloves of garlic daily for clean blood, or apply a diluted version of crop fertilizer on their hair for length and volume.

Some were epic failures that today I can look back at and smile. Some I am still healing through. Others did so well, and I still feel very proud of them.

Across all of this, I have helped mobilise over $100M in capital. I have been the one approving proposals. I have also been the bootstrapped founder raising funds. Sitting on both sides taught me what no textbook could.

A campaign shoot from one of Liza's ventures
Campaign shoot for one of the ventures I founded.
· Two

I have done the work that matters.

I led four public universities to develop and implement Sexual and Gender-Based Violence policies. One of them set up a daycare centre for student mothers. I was a student mother at the time. That work was both structural and personal.

I spoke to students directly. About sexual harassment. About bodily integrity. About what it costs young women to keep showing up in classrooms that do not protect them. The policies were the structure. The conversations were the heart.

Liza speaking with university students about sexual harassment and bodily integrity
Addressing university students on sexual harassment and bodily integrity.
· Three

I have built capital where there was none.

I co-founded a table banking group in an informal settlement. We matched every coin the women saved. That group became the capital base for their ventures. It is still running today.

I supported women leaders into elective and appointive seats. I worked grassroots. I worked policy. I worked across the gap that usually keeps these worlds apart.

With the women's table banking group
The table banking group I co-founded in an informal settlement.
· Four

I have stood at the front of a movement.

In 2014, I was one of thirteen women who organised My Dress My Choice. It became one of the largest and most successful peaceful protests in Kenya’s history. We used social media to mobilise an entire country.

For that work, we were named Facebook’s Women of the Year 2014. The protest led to public stripping being recognised in the Constitution of Kenya as a form of violence against women, punishable by up to twenty years in prison. There is still so much work to do. But I take pride in having helped move the needle for women in Kenya, and the wider movement across the continent.

With the My Dress My Choice organising team
My Dress My Choice, 2014, organising team.
· Five

I have worked across the continent.

I worked across multiple African countries supporting governments to end harmful practices. I supported a global movement of 900+ organisations to fundraise, measure impact, and tell their stories. Over $5M in grants disbursed to organisations doing the hard, unglamorous work on the ground.

Across all of it, I learned that the people are the work. The funds, the models, the policies. They all run through someone. And that someone is the constraint or the catalyst.

· Six

The gap is where everything breaks.

I have seen brilliant founders with brilliant ideas fail. Not because the strategy was wrong. Because the leader was not ready.

I have watched capital burn. Not because of bad models. Because of the distance between a pitch deck and the person behind it.

Today I coach founders and executives through that gap. I also work with institutions investing in African ventures, helping them see what due diligence alone cannot reveal. The readiness of the leader behind the business plan.

That is the work.

Liza Akinyi
The work in numbers
500+
Founders Coached
20+
Countries
15+
Years International Experience
$100M+
Capital Mobilised
Credentials
MBAStrathmore Business School
ICF-ACC Certified CoachInternational Coaching Federation
IFC-LPI Certified TPMA TrainerInternational Finance Corporation
FacultyInstitute of Small Business Initiatives, Strathmore Business School
What I do for founders

Coaching. Training. Consulting.

Three ways the work shows up. All built on Heart + Strategy. All sharpened by 15 years of building, raising, advising, and rebuilding across the continent.

1

Coaching

One-on-one work with founders and executives. Three programmes: Founder Transformation, Executive Transformation, and Portfolio Leadership Development. For when the leader is the constraint.

See the programmes →
2

Training

Workshops, masterclasses, and faculty work at the Institute of Small Business Initiatives, Strathmore Business School. Group learning for founders, cohorts, and corporate teams.

Explore training →
3

Consulting

For institutions investing in African ventures. DFIs, accelerators, family offices, and corporate foundations. Strategic advisory, portfolio diagnostics, and programme design.

Explore consulting →
The Method

Heart + Strategy

Strategy without empathy is hollow. Empathy without strategy is ineffective. Five principles. One operating system. This is how leadership bandwidth grows with your venture.

1

Self-Awareness

See yourself clearly before scaling anything else.

2

Strategic Clarity

Rigorous analysis. Disciplined execution.

3

Relational Depth

Trust as infrastructure, not afterthought.

4

Capital Fluency

Speak the language of the people writing cheques.

5

Sustained Practice

Leadership as habit, not heroic effort.

Where the work lives

20+ African countries. One thread.

Policy rooms in Nairobi. Grassroots groups in Pokot. Boardrooms in Lagos. Climate programmes in rural Kenya. The contexts vary. The work is the same.

KenyaUgandaTanzaniaNigeriaSouth AfricaEthiopiaEgyptRwandaSenegalMaliMalawiMadagascarZambiaZimbabweMozambiqueAngolaBotswanaBurkina FasoBurundiComorosEritreaEswatiniLesothoSomaliaSomalilandSouth SudanSudanThe Gambia

Looking for the formal bio, headshots, or speaking topics?

Media and Press Bio
Keynotes and workshops

Bringing Heart + Strategy to your stage.

I speak at global forums on founder leadership, the unseen majority, African ecosystem inclusion, and why most ventures stall. Data-backed. Direct. No motivational fluff.

Inquire about Corporate Speaking
Open access community

Join MsingiLab.

An open access community for African founders. Take the Business Readiness Assessment, access 50+ tools and templates, join peer networks across the continent, and receive the MsingiLab Newsletter once it begins. Free to join.

Join MsingiLab
  • ✓Business Readiness Assessment with personalised scorecard
  • ✓50+ founder tools and templates
  • ✓Peer networks across 20+ African countries
  • ✓The MsingiLab Newsletter, starting soon
  • ✓Monthly live sessions with Liza
Off the clock

The person behind the practice.

Mother of four boys. Catholic. Gardener. Painter. Traveller. Reader of African literature. The leader is the asset. So is the person.

Liza with her familyMother

Mother of four boys

My greatest project. Everything I build in the world, I am building at home.

Liza on pilgrimage to AssisiFaith

Pilgrimage to Assisi

My Catholic faith shapes how I see people and why every person deserves to be met with respect.

Liza travelling at the pyramids of GizaTraveller

Traveller

At the pyramids of Giza. Travel is how I stay curious about the world I am building in.

Liza in the gardenGardener

Gardener

Something about watching things grow from the ground up. Not so different from coaching founders.

Liza making a lantern with her sonCreative

Maker at heart

Making a lantern for my son's kindergarten festival of light. Some things you make just because.

Liza on an outdoor adventureAdventurer

Adventurer

Outdoors, away from the desk.

If you read this far, you are not just curious. You are deciding something. Maybe about your business. Maybe about yourself. Probably both.

Here is what I want you to know. You do not need more frameworks. You do not need another accelerator. You do not need polite advice. You need someone who has been in the trenches, who understands African contexts, and who will tell you the truth with rigour and respect.

I would love to meet you. In a conversation. In a programme. On a stage. Wherever the work calls for us to sit down together. The gap is real. So is the way through it.

Yours,
Liza

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